After a fairly miserable decade working behind a computer screen he decided to pursue his lifelong dream and started directing in 2015. In his yet short career he has worked for big brands like Burger King, El Corte Inglés, McDonald's, Ikea and Jameson. Agencies include David Madrid, BBDO, TBWA, Fullsix, The Hotel and BAR. He's also a prolific music video director having won Best Music Video Director in the prestigious Play Awards with several multi million views promos under his belt.