After a fairly miserable decade working behind a computer screen he decided to pursue his lifelong dream and started directing in 2015. In his yet short career he has worked for big brands like Vodafone, McDonald's, Burger King, Ikea, El Corte Inglés and Jameson. Agencies include David Madrid, BBDO, TBWA, Fullsix, The Hotel and BAR. He's also won Best Music Video Director in the prestigious Portuguese Play Awards and has a couple multi million views music videos under his belt.